Today’s consumers are looking for beverages to do more than just quench thirst and deliver great taste. They want a beverage that offers natural health and wellness benefits targeted specifically to their needs.

This white paper examines key trends and market drivers influencing product innovation in the nutritional and functional beverage space, including:

  • How consumers’ new approach to health and wellness influences their purchase decisions.
  • The specific health benefits today’s consumers demand.
  • Key demographic groups shaping marketplace opportunity.
  • Why research is the crucial factor when selecting a branded functional ingredient to deliver targeted benefits in a beverage application.

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