Across the world, there is growing thirst for immune health benefits in liquid form. Market reports show that the global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025. While support for immune health has catapulted to the top of the list of demands for functional ingredients, manufacturers face certain challenges. Creating innovative immune health beverages in an increasingly complex marketplace calls for ingredients backed by research that helps clarify the benefits for consumers.
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