As interest in wellness grows, consumers are turning to nutrition for immune health support, and now make purchase decisions by seeking out scientific data supporting a product’s efficacy. Launches of food and drink products with immune health benefits increased by 12.9% in the year up to April 30, 2020 – up from 5.4% in the previous 12 months.

But the future of immune health is research. Clinical studies supporting an ingredient’s benefits and efficacy are highly effective way to communicate product benefits, build credibility and transparency, and simplify customer choice.

Download the White Paper to learn more about current trends, opportunities and challenges in the immune health space, as well as the future of the category.