Today’s health-conscious consumers demand targeted nutrition solutions that align with their own specific lifestyle requirements. This increased focus on proactive health means the thriving vitamin & dietary supplement industry remains a popular delivery system for functional ingredients. Yet, the category is evolving and brands are developing new products that deliver targeted and sophisticated benefits that align with consumer needs. 

In this report, we will explore in depth the current state of the supplement market and identify trends and opportunities that exist for manufacturers.

  • A snapshot of the global dietary supplement market sizes and regional growth drivers.
  • The health benefits offered by supplement products favored among consumers in different parts of the world.
  • Attitudes toward the supplement category and consumer purchase behaviors.

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